Hammer Film Productions:
The iconography which we have all mentioned in the above paragraph about the logo,the main shape could represent a rounded hammer which is represented in the name of the production company, but to make it look fully like a hammer it would have to be decreased on the right side. As the colours are quite strong yet dark, it could show the genre of the type of films they produce, this could lead under Horrors, Thrillers and Action movies. The Central logo of the red shiny looking,squared oval shape is very powerful and is something that is familiar which when the audience sees just a small part of the logo their will automatically link it to the production company.
It looks as though the font has been shaded around the letters as it gives the writing a 3D effect, it also looks slightly as if the letters have been cut out of the steel.The font of this production company is all the same size, it looks quite broken up even though there is the same amount of space between each letter. This could be due to the fact the writing is very square, straight and noticeable in the logo.
As you can see the layout of this production company's logo is much complex than other production logos. The Black background helps to make the inner steel shape in the centre stand out more and allows the audience see the logo more clearly, there is also a rounded hammer shape, but it is not exact. The wording is inside the red shape is very bold with a shiny looking mini-logo. All of the colours complement each other and are is basic colours.
The iconography which we have all mentioned in the above paragraph about the logo,the main shape could represent a rounded hammer which is represented in the name of the production company, but to make it look fully like a hammer it would have to be decreased on the right side. As the colours are quite strong yet dark, it could show the genre of the type of films they produce, this could lead under Horrors, Thrillers and Action movies. The Central logo of the red shiny looking,squared oval shape is very powerful and is something that is familiar which when the audience sees just a small part of the logo their will automatically link it to the production company.
It looks as though the font has been shaded around the letters as it gives the writing a 3D effect, it also looks slightly as if the letters have been cut out of the steel.The font of this production company is all the same size, it looks quite broken up even though there is the same amount of space between each letter. This could be due to the fact the writing is very square, straight and noticeable in the logo.
Universal Studios:
The layout of this logo is very detailed as it contains simplistic but bold graphics. The colourfull Earth contrasts well with the black background and it draws attention to the logo. It also clearly informs the viewer of the companies name as it is clearly stated in the centre.
The iconography is very basic but effective, it's colours work well with each other to make it a different yet rememberable image for audiences to recognise. The world in the centre is linked very creativley with the name used (Universal) and the image clearly reflects this. The font is bold and large so it stands out. Also the shining effect around the world help convey it as the main feature of the logo and it emphasises the globe.
The logo also looks 3D which creates a unique, striking image to be widley recognised around the world. But the logo is still easily reproduced as it isn't too complex.
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